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title: Blog
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# The DFY Blog.

Field notes from senior consultants on Adobe martech, work management, and the operating-model shifts that make platform investments actually pay off.

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## [![667a9cbc-80d3-4a86-8c66-5cb52f2f0a0d](https://www.dfyalytics.com/hubfs/667a9cbc-80d3-4a86-8c66-5cb52f2f0a0d.png) Featured Work Management The Canyon Rim and AI Hype What a 23.5-mile canyon crossing taught me about work management platforms and why the demo view from the rim could get you in trouble. CG Colleen Grenon Managing Director·July 7 18, 2026 · 9 min read](https://www.dfyalytics.com/blog/from-reactive-coordination-to-operational-visibility?hsLang=en)

### [![](https://www.dfyalytics.com/hubfs/raw_assets/public/dfy-website/images/mini-experts-cool.png) Digital Strategy The art of the possible — without the science-fiction budget How to scope an ambitious roadmap that survives contact with a real fiscal year. June 11, 2026 · 7 min read](https://www.dfyalytics.com/blog/art-of-the-possible?hsLang=en)

### [![](https://www.dfyalytics.com/hubfs/raw_assets/public/dfy-website/images/mini-gantt-cool.png) Data & Analytics Dashboards executives actually open Designing reporting around the three questions leadership asks every single week. June 4, 2026 · 5 min read](https://www.dfyalytics.com/blog/dashboards-executives-actually-open?hsLang=en)

## Latest articles

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Work Management

Digital Strategy

Data & Analytics

Client Success

DevOps

### [![](https://www.dfyalytics.com/hubfs/raw_assets/public/dfy-website/images/mini-journey-cool.png) Client Success Keeping momentum after go-live Post-launch is where ROI is won or lost. A look at how Launch, Optimize, Evolve, and Scale keep an implementation compounding instead of coasting. May 28, 2026 · 6 min read](https://www.dfyalytics.com/blog/keeping-momentum-after-go-live?hsLang=en)

### [![](https://www.dfyalytics.com/hubfs/raw_assets/public/dfy-website/images/mini-flowchart-cool.png) DevOps Pipelines that keep martech platforms healthy Continuous delivery isn't just for product teams. Here's how we apply it to Adobe deployments so releases stop being high-wire acts. May 20, 2026 · 8 min read](https://www.dfyalytics.com/blog/pipelines-that-keep-martech-platforms-healthy?hsLang=en)

### [![](https://www.dfyalytics.com/hubfs/raw_assets/public/dfy-website/images/mini-process-steps.png) Work Management Intake queues that route themselves The single highest-leverage configuration in Workfront is the one nobody demos. A field guide to request queues that make the right action the easy action. May 13, 2026 · 6 min read](https://www.dfyalytics.com/blog/intake-queues-that-route-themselves?hsLang=en)

### [![](https://www.dfyalytics.com/hubfs/raw_assets/public/dfy-website/images/mini-experts-cool.png) Digital Strategy Aligning your platform to the business, not the org chart Configuring a system to mirror reporting lines is the most common — and most expensive — early mistake. Map the work instead. May 6, 2026 · 7 min read](https://www.dfyalytics.com/blog/aligning-your-platform-to-the-business?hsLang=en)

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